Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 15 pages
Data source: Published sources
Share a link:
https://casecent.re/p/20122
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Abstract
By the end of the 1990s, the global automobile industry began to see flaws in its much acclaimed mass production model. Henry Ford''s mass production model brought about manufacturing excellence through economies of scale and cost efficiencies in the automobile industry. However, with the changing market scenario, the big three of Detroit, along with other top manufacturers were feeling the pressure of meeting the sophisticated and ever-changing consumer preferences in the market. Consumers had become choosy about the colour and styles of the models they purchased. Mass customisation, making cars-to-order and operating in niches, like environmental friendly cars, are being considered as a possible solution to the problems that besiege the industry. The case details the transformation of the industry from the mass production model of Henry Ford in 1903, a hallmark of the industrial age, to the information age characterised by the mass customisation model.
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Abstract
By the end of the 1990s, the global automobile industry began to see flaws in its much acclaimed mass production model. Henry Ford''s mass production model brought about manufacturing excellence through economies of scale and cost efficiencies in the automobile industry. However, with the changing market scenario, the big three of Detroit, along with other top manufacturers were feeling the pressure of meeting the sophisticated and ever-changing consumer preferences in the market. Consumers had become choosy about the colour and styles of the models they purchased. Mass customisation, making cars-to-order and operating in niches, like environmental friendly cars, are being considered as a possible solution to the problems that besiege the industry. The case details the transformation of the industry from the mass production model of Henry Ford in 1903, a hallmark of the industrial age, to the information age characterised by the mass customisation model.