Product details

Since 1985, Nokia had been fighting hard to establish a strong presence in the Chinese cell phone market that had grown significantly during the 1990s. Despite investing heavily in research and development and manufacturing facilities, Nokia had been facing tough competition not only from foreign companies like Motorola and Samsung but also from domestic players like TCL and Ningbo Bird. The market share of domestic players had increased from a mere 5% in 2000 to 56% in 2003. The case provides the scope to discuss the growth strategies being adopted by Nokia to gain a strong foothold in the highly competitive yet growing cell phone market of China. A structured assignment ''304-603-4'' is available to accompany this case.