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Aryan Kapoor, a diligent and insightful strategy consultant known for his ability to dissect the most convoluted of business scenarios and extract strategic insights that could steer his clients towards profits and high returns on their investments. In the midst of this professional journey, Aryan found himself on the precipice of a challenge that would bring or break his fame within his clients. One of his clients, a high net worth individual and investor in the telecom industry, sought his expertise to decipher the implications of the merger and its potential impact on the competitive landscape that had impacted his investments and returns in short term and long term as well. It is almost 7 years post the merger now. The stock price of the entity has been experiencing continuous downfall since 2017 till May 2024. The said client had been holding on to a huge investment in this entity since the merger was announced. However, he is not sure whether he should continue holding these investments any further. Aryan Kapoor must help the client and decide on how to deal with his investments. Aryan found himself at a crossroads of anticipation and reflection through a comprehensive analysis and recognized that his analysis would serve as a guidepost, not just for his client but for the industry as a whole.