Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 7 pages
Data source: Published sources
Topics:
Hennes & Mauritz (H&M); Fashion retailer; European fashion retailing; Fast food of fashion; Swedish fashion discounter; New design turnaround time; Effective retail globalisation; Expansion strategy; Competitive differentiation; Entry into new markets; US retailing; Card check process; Low price image; Cost control; Turnover development
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Abstract
Hennes & Mauritz (H&M), the Swedish fashion retailer, had been popular in Europe as the ''fast food of fashion'' for its standard offering of latest fashions at low prices. With about 1,000 stores in 20 countries across Europe, the company made an ambitious venture outside Europe in 2000 by entering the US market. But after an encouraging start, the company failed to live up to the expectations as well as its claims in terms of growth and profits. This case study traces H&M''s growth in the US between 2000-2004, the issues that limited its growth, and the new strategies it undertook to address those issues. A Structured assignment ''304-612-4'' is available to accompany this case.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 12 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 12 pages
Data source: Published sources
Topics:
Hennes & Mauritz (H&M); Fashion retailer; European fashion retailing; Fast food of fashion; Swedish fashion discounter; New design turnaround time; Effective retail globalisation; Expansion strategy; Competitive differentiation; Entry into new markets; US retailing; Card check process; Low price image; Cost control; Turnover development
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Abstract
Hennes & Mauritz (H&M), the Swedish fashion retailer, had been popular in Europe as the ''fast food of fashion'' for its standard offering of latest fashions at low prices. With about 1,000 stores in 20 countries across Europe, the company made an ambitious venture outside Europe in 2000 by entering the US market. But after an encouraging start, the company failed to live up to the expectations as well as its claims in terms of growth and profits. This case study traces H&M''s growth in the US between 2000-2004, the issues that limited its growth, and the new strategies it undertook to address those issues. A Structured assignment ''304-612-4'' is available to accompany this case.
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Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 12 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 12 pages
Data source: Published sources
Topics:
Hennes & Mauritz (H&M); Fashion retailer; European fashion retailing; Fast food of fashion; Swedish fashion discounter; New design turnaround time; Effective retail globalisation; Expansion strategy; Competitive differentiation; Entry into new markets; US retailing; Card check process; Low price image; Cost control; Turnover development