Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 14 pages
Data source: Published sources
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https://casecent.re/p/20137
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Abstract
By the end of the 1990s, Microsoft seemed to be experiencing a crisis. As a major part of its revenues came from Windows and Office, Microsoft was busy making incremental improvements and persuading customers to buy upgrades. As a result, it missed several opportunities of growth in other areas. On top of it all, came the security threats, antitrust lawsuits and Linux open source software raising questions about the growth prospects of the company. The case highlights the major success factors for Microsoft in the PC software industry and presents scope for discussion on the threats and opportunities for the company in the future. It also highlights how the company''s success and its strong foothold in the operating system and office management software, with its flagship Windows and Office suite, was considered to be hindering its growth. The growth strategies of the company after Steve Ballmer took over are also detailed.
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Abstract
By the end of the 1990s, Microsoft seemed to be experiencing a crisis. As a major part of its revenues came from Windows and Office, Microsoft was busy making incremental improvements and persuading customers to buy upgrades. As a result, it missed several opportunities of growth in other areas. On top of it all, came the security threats, antitrust lawsuits and Linux open source software raising questions about the growth prospects of the company. The case highlights the major success factors for Microsoft in the PC software industry and presents scope for discussion on the threats and opportunities for the company in the future. It also highlights how the company''s success and its strong foothold in the operating system and office management software, with its flagship Windows and Office suite, was considered to be hindering its growth. The growth strategies of the company after Steve Ballmer took over are also detailed.