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Compact case
Case
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Reference no. 304-623-1
Published in: 2004
Length: 4 pages
Data source: Generalised experience

Abstract

With automobile demand soaring in China, Brilliance China Automotive had experienced increased sales and hopes for a bright future. The automobile manufacturing industry in China is very fragmented and many producers will not survive the changing policies of trade liberalisation. The case describes the challenges this medium-sized automaker faces as it explores its strategic options in an increasingly competitive environment.
Location:
Industry:
Size:
8,700 employees
Other setting(s):
2003-2004

About

Abstract

With automobile demand soaring in China, Brilliance China Automotive had experienced increased sales and hopes for a bright future. The automobile manufacturing industry in China is very fragmented and many producers will not survive the changing policies of trade liberalisation. The case describes the challenges this medium-sized automaker faces as it explores its strategic options in an increasingly competitive environment.

Settings

Location:
Industry:
Size:
8,700 employees
Other setting(s):
2003-2004

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