Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 11 pages
Data source: Published sources
Topics:
Cendant; Orbitz; US travel and real-estate industry; Travel companies in US; Sabre Holdings; Expedia; Travelocity.com; Inter Active Corporation; Cheap tickets; Galileo Inc; Travel industry's vertical integration; Consolidation in US travel industry; Cendant's vertical growth strategy; Computerised travel reservation company; On-line travel industry
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https://casecent.re/p/20154
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Abstract
Cendant, the travel and real estate conglomerate in the US, marked another consolidation in the travel industry by acquiring an Internet travel site, Orbitz in October 2004. Coupled with the acquisitions of other major travel-related companies like Galileo Inc, Cheap Tickets and Lodging.com, the Orbitz deal is expected to make Cendant the second largest on-line travel reservation company in the world after InterActiveCorp (IAC). The case study provides the scope to discuss the growth strategies adopted by Cendant to become a leading vertically integrated player in the global travel industry.
About
Abstract
Cendant, the travel and real estate conglomerate in the US, marked another consolidation in the travel industry by acquiring an Internet travel site, Orbitz in October 2004. Coupled with the acquisitions of other major travel-related companies like Galileo Inc, Cheap Tickets and Lodging.com, the Orbitz deal is expected to make Cendant the second largest on-line travel reservation company in the world after InterActiveCorp (IAC). The case study provides the scope to discuss the growth strategies adopted by Cendant to become a leading vertically integrated player in the global travel industry.