Product details

The case examines the organisational culture at Nucor and the way in which it led to the success of the company. The policies and mechanisms adopted by Nucor''s management to encourage the productivity and profitability are also discussed. The case takes a close look at Nucor''s recruitment, reward systems and the work culture. The case also discusses the various criticisms labelled against Nucor''s human resources (HR) policies. The case is structured to enable students to: (1) understand the role of top management in shaping the culture of an organisation; (2) understand the role played by HR policies in the success of an organisation; (3) understand how an open culture can encourage employees to be more productive; and (4) understand the contribution of culture to a company''s survival in a turbulent economic environment. The case is intended for MBA/PGDBM level students as part of the human resources management and organisational behaviour curriculum.