Product details

Bharat Petroleum Corporation Limited (BPCL) is an Indian oil major that produces a diverse range of products, from petrochemicals and solvents to aircraft fuel and specialty lubricants, and markets them through its wide network of Petrol Stations, Kerosene Dealers, LPG Distributors, Lube Shops, besides supplying fuel directly to hundreds of industries, and several international and domestic airlines. With the liberalisation of the Indian economy and the deregulation of the petroleum industry, to be more competitive and customer focused, BPCL undertook an organisational redesign programme to restructure its business portfolio in 1998 with the help of international consultants. The case traces the history of BPCL, its redesign programme, the effects of the redesign on the company''s strategy, its shared vision and values, changes in the organisational structure and the role of strategic human resource management in the redesign process. The case focuses on five key issues: (1) liberalisation and privatisation in an emerging country context and the deregulation of the petroleum industry in India (environment); (2) the linkage of shared vision and values to the redesign process (strategy); (3) the redesign process (structure and process); (4) the role of strategic human resource management during redesign process (people); and (5) successful implementation of the change process (performance). The case ends with the impending privatisation of BPCL.