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The case describes the innovation process at Wipro, one of the leading IT companies in India. The focus of the case is on the innovation process at Wipro and the elements of the innovation process. The case also describes in detail the implementation of innovation process in the company. The case discusses how the top management at Wipro created a culture of innovation and encouraged employees to come out with new innovative products. The teaching objectives of the case are: (1) to understand how a technology company can use innovation as a differentiation tool to secure a strategic objective; (2) to study how innovation can be introduced in an organisation covering its process, structure, tools and techniques, systems and procedures to ensure its success; (3) to understand the role of the top and middle management in fostering a culture of innovation; and (4) to appreciate the advantages associated with innovation and its contribution to growth, long term goals and corporate strategies. The case is intended for MBA/PGDBM level students as part of the human resource management/organisational behaviour curriculum.