Subject category:
Marketing
Published by:
IBS Case Development Center
Length: 10 pages
Data source: Published sources
Topics:
India; Pet care; Pet care market; Omnichannel; Segmentation; Brand; Positioning; Pet ownership; Pet parent
Share a link:
https://casecent.re/p/201680
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Abstract
Launched in 2008, Heads Up for Tails (HUFT) grew into India's largest pet care company by 2023, offering 5,000 products through an omnichannel model. Targeting millennials and young couples, it focused on premium products and tier II city expansion while addressing challenges in shifting pet ownership perceptions and managing high pet care costs.
Geographical setting
Region:
Asia
Featured company
Heads Up for Tail's (HUFT)
Type:
Self-owned
Industry:
Retailing
Other keywords:
Huft; Heads up for tails; Petcare; Pet care
Featured protagonist
- Rashi Narang (female), Founder & CEO
Subject category:
Marketing
Published by:
IBS Case Development Center
Length: 6 pages
Data source: Published sources
About
Abstract
Launched in 2008, Heads Up for Tails (HUFT) grew into India's largest pet care company by 2023, offering 5,000 products through an omnichannel model. Targeting millennials and young couples, it focused on premium products and tier II city expansion while addressing challenges in shifting pet ownership perceptions and managing high pet care costs.
Settings
Geographical setting
Region:
Asia
Featured company
Heads Up for Tail's (HUFT)
Type:
Self-owned
Industry:
Retailing
Other keywords:
Huft; Heads up for tails; Petcare; Pet care
Featured protagonist
- Rashi Narang (female), Founder & CEO
Related
Subject category:
Marketing
Published by:
IBS Case Development Center
Length: 6 pages
Data source: Published sources