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Abstract

A company's organisational culture plays a vital role in its success. A company's culture helps it attract the best talent available in the industry. The case discusses the organisational culture at Google Inc. Google was one of the few companies that successfully blended technological innovation with strong organisational culture. The case provides insight into the work environment, and recruitment process at Google. The case also provides insight into how Google fosteres innovation among employees. The case ends with a critique of Google's organizational culture.

Teaching and learning

This item is suitable for postgraduate courses.
Location:
Industry:
Size:
Large
Other setting(s):
1998-2004

About

Abstract

A company's organisational culture plays a vital role in its success. A company's culture helps it attract the best talent available in the industry. The case discusses the organisational culture at Google Inc. Google was one of the few companies that successfully blended technological innovation with strong organisational culture. The case provides insight into the work environment, and recruitment process at Google. The case also provides insight into how Google fosteres innovation among employees. The case ends with a critique of Google's organizational culture.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1998-2004

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