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Teaching note
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Reference no. SMU-24-0018TN
Subject category: Marketing
Authors: Tracy Loh (Singapore Management University); Thomas Lim (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2024
Version: 2024-07-11
Length: 15 pages
Data source: Published sources
Share a link: https://casecent.re/p/201916
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • Hybrid/Dual-mode
New product
Case
-
Reference no. SMU-24-0018
Subject category: Marketing
Authors: Tracy Loh (Singapore Management University); Thomas Lim (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2024
Version: 2024-04-11
Length: 14 pages
Data source: Published sources
Topics: Persuasion; Social advocacy organizations; Advertising industry; Public relations industry; Social and global issues; Health and wellness
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • Hybrid/Dual-mode

Related

New product
Case
-
Reference no. SMU-24-0018
Subject category: Marketing
Authors: Tracy Loh (Singapore Management University); Thomas Lim (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2024
Version: 2024-04-11
Length: 14 pages
Data source: Published sources
Topics: Persuasion; Social advocacy organizations; Advertising industry; Public relations industry; Social and global issues; Health and wellness
View full details