Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 08.08.2024
Length: 7 pages
Data source: Field research
Share a link:
https://casecent.re/p/201960
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Abstract
This is part of a case series. This case picks up the story in 2014 and describes how Bostelmann and SAP spread and deepened the roots of the grassroots program over the span of a decade.
Time period
The events covered by this case took place in 2012-2023.Geographical setting
Region:
World/global
Country:
Germany
Featured company
SAP
Employees:
10000+
Turnover:
EUR 30 billion
Industry:
Information technology
About
Abstract
This is part of a case series. This case picks up the story in 2014 and describes how Bostelmann and SAP spread and deepened the roots of the grassroots program over the span of a decade.
Settings
Time period
The events covered by this case took place in 2012-2023.Geographical setting
Region:
World/global
Country:
Germany
Featured company
SAP
Employees:
10000+
Turnover:
EUR 30 billion
Industry:
Information technology