Product details

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Abstract

This is part of a case series. This case picks up the story in 2014 and describes how Bostelmann and SAP spread and deepened the roots of the grassroots program over the span of a decade.

Time period

The events covered by this case took place in 2012-2023.

Geographical setting

Region:
World/global
Country:
Germany

Featured company

SAP
Employees:
10000+
Turnover:
EUR 30 billion
Industry:
Information technology

About

Abstract

This is part of a case series. This case picks up the story in 2014 and describes how Bostelmann and SAP spread and deepened the roots of the grassroots program over the span of a decade.

Settings

Time period

The events covered by this case took place in 2012-2023.

Geographical setting

Region:
World/global
Country:
Germany

Featured company

SAP
Employees:
10000+
Turnover:
EUR 30 billion
Industry:
Information technology

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