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Club Med, a leading company in the tourism industry, is faced with a major human resource management issue: its GOs, a category of key employees, are increasingly scarce (fewer applicants, lower quality applicants, higher turn-over). The case study puts the participants into this situation and then presents how the company actually reacted to this challenge by setting up an innovative recruitment process. This case allows students to: (1) identify the stakes (opportunities / difficulties) of mass recruitment; (2) identify and evaluate the main recruitment processes that are possible (methods, techniques); and (3) position the recruitment within the overall development cycle of resources (attract / loyalty / development). A video on CD-ROM (404-051-3) is available to accompany the case.