Subject category:
Ethics and Social Responsibility
Published by:
ESSEC Business School
Length: 27 pages
Data source: Field research
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Abstract
The Royal Commission for AlUla (RCU) has as its strategic priority to protect and safeguard AlUla, a region of exceptional natural and cultural significance located in North-West Saudi Arabia. AlUla is renowned worldwide for its extraordinary natural environment, which includes a variety of terrains and ecosystems that have sustained a rich biodiversity and cultural heritage for centuries. The overarching objective for the AlUla is to provide visitors with an authentic and unparalleled experience that authentically represents the region's essence. This business case aims to offer a comprehensive analysis and overview of the strategy, development phases, and operating model for revitalizing AlUla, with a particular emphasis on the importance of its cultural heritage and natural values in achieving a sustainable transformation of the region.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Video trailer
Time period
The events covered by this case took place in 2017-2030.Geographical setting
Region:
Asia
Country:
Saudi Arabia
Subject category:
Ethics and Social Responsibility
Published by:
ESSEC Business School
Length: 7 pages
Data source: Field research
About
Abstract
The Royal Commission for AlUla (RCU) has as its strategic priority to protect and safeguard AlUla, a region of exceptional natural and cultural significance located in North-West Saudi Arabia. AlUla is renowned worldwide for its extraordinary natural environment, which includes a variety of terrains and ecosystems that have sustained a rich biodiversity and cultural heritage for centuries. The overarching objective for the AlUla is to provide visitors with an authentic and unparalleled experience that authentically represents the region's essence. This business case aims to offer a comprehensive analysis and overview of the strategy, development phases, and operating model for revitalizing AlUla, with a particular emphasis on the importance of its cultural heritage and natural values in achieving a sustainable transformation of the region.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Video trailer
Settings
Time period
The events covered by this case took place in 2017-2030.Geographical setting
Region:
Asia
Country:
Saudi Arabia
Related
Subject category:
Ethics and Social Responsibility
Published by:
ESSEC Business School
Length: 7 pages
Data source: Field research