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Abstract

The case explains the unique culture at Semco, a Brazilian company. It explains how Semco survived and performed well in the turbulent Brazilian economy by making changes to the structure and culture of the company. The case also highlights the values and beliefs that the company holds, the relationship between managers and employees, and the unconventional paths the organisation followed in order to develop new business segments - all of these being factors responsible for making Semco one of the most successful companies in Brazil.

Teaching and learning

This item is suitable for postgraduate courses.
Location:
Industry:
Other setting(s):
1953-2004

About

Abstract

The case explains the unique culture at Semco, a Brazilian company. It explains how Semco survived and performed well in the turbulent Brazilian economy by making changes to the structure and culture of the company. The case also highlights the values and beliefs that the company holds, the relationship between managers and employees, and the unconventional paths the organisation followed in order to develop new business segments - all of these being factors responsible for making Semco one of the most successful companies in Brazil.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Location:
Industry:
Other setting(s):
1953-2004

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