Product details

In July 2021, Fair Trade Jewellery Co (FTJCo), a Canadian jeweller headquartered in Toronto, successfully became the first accredited SCS-007 Certified Diamond Retailer in Canada. It marked another important step FTJCo took to establish a sustainable global supply chain. However, still facing considerable industry inertia, opposition or even ignorance, FTJCo was wondering whether sustainability was indeed compatible with profitability and growth and what else they could do to push forward a transparent and ethical supply chain. Over the years, even facing diverging interests from different stakeholders, FTJCo spared no effort to keep track of various emerging technologies, complying with multiple sustainability standards and redesigning the organization structure to ensure the enforcement of sustainability-oriented corporate strategy. However, without the precise knowledge and quantifiable data of the investment FTJCo put into this endeavor and what tangible benefits they got, FTJCo felt the challenge to strike an ideal balance among the profit-people-planet triple bottom line. Should FTJCo keep pushing the boundary to broader contexts with more rigorous standards moving forward? Could FTJCo's whole-chain sustainability strategy contribute to sustained competitive advantages in the presence of industry inertia and opposition? Multiple questions remained open to be explored.