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In 2024, Wang Songtao, then-Regional President of Bosch Mobility Aftermarket (Bosch MA) for Asia Pacific, led a critical digital transformation. Bosch, a global leader in automotive parts, faced fierce competition in its aftermarket division in China due to e-commerce disruptors and connected electric vehicles. To stay competitive, Songtao's team launched a digital-first strategy in China in 2020, leveraging emerging technologies to enhance offerings and processes. The transformation centered around the 'Three Layers, One Ordinate' digital ecosystem, integrating connected products, operations, and ecosystems. This enabled services like predictive maintenance and improved customer experiences, driving significant revenue growth. Songtao also worked to shift Bosch's traditional culture towards innovation, implementing training programs and restructuring to attract digital talent and build a data-driven culture. Key initiatives included AI-driven predictive maintenance and infrastructure upgrades to boost supply chain efficiency. Bosch also launched the Bosch Connected Parts platform and an Online-to-Offline model to improve customer service. By 2023, Songtao aimed to extend these successes to other APAC markets. Could Bosch replicate the success in China across the region, and how would local market dynamics shape the strategy?