Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Babson College
Version: 7 September 1999
Length: 16 pages
Data source: Field research
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Abstract
Set in Venezuela in 1997, the case describes the massive change effort and leadership required to transform the state-owned oil company from a bureaucratic behemoth into a sure-footed competitor in the global marketplace. Even before 1994, when he was appointed by Venezuela's president to lead the company, Luis Giusti was actively creating an agenda for change, as he was building a team and a network of relationships. By mid-1997, he had been successful in radically reshaping national policy, forging alliances with major world companies, and creating significant momentum for internal change. The case chronicles these activities and asks, where does he go from here? The teaching purpose is to depict change efforts and leadership in a tightly constrained environment and to show how the political environment shapes the context in which business leaders outside the United States must act.
About
Abstract
Set in Venezuela in 1997, the case describes the massive change effort and leadership required to transform the state-owned oil company from a bureaucratic behemoth into a sure-footed competitor in the global marketplace. Even before 1994, when he was appointed by Venezuela's president to lead the company, Luis Giusti was actively creating an agenda for change, as he was building a team and a network of relationships. By mid-1997, he had been successful in radically reshaping national policy, forging alliances with major world companies, and creating significant momentum for internal change. The case chronicles these activities and asks, where does he go from here? The teaching purpose is to depict change efforts and leadership in a tightly constrained environment and to show how the political environment shapes the context in which business leaders outside the United States must act.