Product details

Founded in 2015 in Copenhagen, Too Good To Go (TGTG) aims to reduce food waste commercially. The company faces the challenge of balancing its sustainability goals with long-term profitability while expanding to new markets. A direct link exists between achieving sustainability goals and revenue growth, which provides clear incentives for TGTG to work towards both objectives simultaneously. TGTG's business model centres around a marketplace app connecting consumers with businesses offering surplus food at discounted prices. The company describes its strategy as a 'win-win-win' by reducing food waste, providing consumer value, and creating a sustainable business. TGTG offers solutions like Marketplace Surprise Bags, the Too Good To Go Parcels, and the Too Good To Go Platform, which help partners manage surplus food. TGTG has recently been diversifying its range of activities and introducing new products. TGTG has launched two new initiatives to tackle food waste. The company operates in numerous European countries, North America, and Australia, continuously expanding into new markets by leveraging relationships with multinational retailers while adapting to local conditions.