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New product
Compact case
Supplement
-
Reference no. W41978
Portuguese language
Subject category: Strategy and General Management
Authors: Harry Lane (D'Amore-McKim School of Business, Northeastern University); Mikael Sondergaard (School of Business and Social Sciences, Aarhus University); David Wesley (D'Amore-McKim School of Business, Northeastern University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2010-02-26
Length: 2 pages
Data source: Field research
Topics: Intercultural relations; Women in management; Crisis management; Boycott; Northeastern; General management; International business
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Abstract

This is a Portuguese version. Just as Arla Foods has re-established its reputation in the Middle East, another provocative cartoon is released in a Swedish paper and the communications director of Arla Foods must decide how the company will respond.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.
Locations:
Denmark; Saudi Arabia; Sweden
Industry:
Manufacturing
Size:
Large
Other setting(s):
2006
Teaching note
-
Reference no. 8B08M05
Subject category: Strategy and General Management
Authors: Harry Lane (Ivey Business School, Western University); Mikael Sondergaard (School of Business and Social Sciences, Aarhus University); David Wesley (D'Amore-McKim School of Business, Northeastern University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2010-02-26
Length: 16 pages
Data source: Field research
View full details
Case
-
Reference no. 9B08M005
Subject category: Strategy and General Management
Authors: Harry Lane (Ivey Business School, Western University); Mikael Sondergaard (School of Business and Social Sciences, Aarhus University); David Wesley (D'Amore-McKim School of Business, Northeastern University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2010-02-26
Length: 12 pages
Data source: Field research
Topics: Intercultural relations; Boycott; Crisis management; Women in management
View full details
Compact case
Case
-
Reference no. 9B08M006
Subject category: Strategy and General Management
Authors: Harry Lane (Ivey Business School, Western University); Mikael Sondergaard (School of Business and Social Sciences, Aarhus University); David Wesley (D'Amore-McKim School of Business, Northeastern University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2010-05-26
Length: 5 pages
Data source: Field research
Topics: Boycott; Intercultural relations; Women in management; Crisis management
View full details
Compact case
Case
-
Reference no. 9B08M007
Subject category: Strategy and General Management
Authors: Harry Lane (Ivey Business School, Western University); Mikael Sondergaard (School of Business and Social Sciences, Aarhus University); David Wesley (D'Amore-McKim School of Business, Northeastern University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2010-02-26
Length: 2 pages
Data source: Field research
Topics: Intercultural relations; Women in management; Crisis management; Boycott
View full details
Case
-
Reference no. 9B08MS005
Spanish language
Subject category: Strategy and General Management
Authors: Harry Lane (D'Amore-McKim School of Business, Northeastern University); Mikael Sondergaard (School of Business and Social Sciences, Aarhus University); David Wesley (D'Amore-McKim School of Business, Northeastern University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2010-02-26
Length: 12 pages
Data source: Field research
Topics: Intercultural relations; Boycott; Crisis management; Women in management; Northeastern; General management/strategy; International
View full details
New product
Compact case
Supplement
-
Reference no. W41977
Portuguese language
Subject category: Strategy and General Management
Authors: Harry Lane (D'Amore-McKim School of Business, Northeastern University); Mikael Sondergaard (School of Business and Social Sciences, Aarhus University); David Wesley (D'Amore-McKim School of Business, Northeastern University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2010-05-26
Length: 5 pages
Data source: Field research
Topics: Boycott; Intercultural relations; Women in management; Crisis management; Northeastern; General management; International business
View full details

About

Abstract

This is a Portuguese version. Just as Arla Foods has re-established its reputation in the Middle East, another provocative cartoon is released in a Swedish paper and the communications director of Arla Foods must decide how the company will respond.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Locations:
Denmark; Saudi Arabia; Sweden
Industry:
Manufacturing
Size:
Large
Other setting(s):
2006

Related

Teaching note
-
Reference no. 8B08M05
Subject category: Strategy and General Management
Authors: Harry Lane (Ivey Business School, Western University); Mikael Sondergaard (School of Business and Social Sciences, Aarhus University); David Wesley (D'Amore-McKim School of Business, Northeastern University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2010-02-26
Length: 16 pages
Data source: Field research
View full details
Case
-
Reference no. 9B08M005
Subject category: Strategy and General Management
Authors: Harry Lane (Ivey Business School, Western University); Mikael Sondergaard (School of Business and Social Sciences, Aarhus University); David Wesley (D'Amore-McKim School of Business, Northeastern University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2010-02-26
Length: 12 pages
Data source: Field research
Topics: Intercultural relations; Boycott; Crisis management; Women in management
View full details
Compact case
Case
-
Reference no. 9B08M006
Subject category: Strategy and General Management
Authors: Harry Lane (Ivey Business School, Western University); Mikael Sondergaard (School of Business and Social Sciences, Aarhus University); David Wesley (D'Amore-McKim School of Business, Northeastern University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2010-05-26
Length: 5 pages
Data source: Field research
Topics: Boycott; Intercultural relations; Women in management; Crisis management
View full details
Compact case
Case
-
Reference no. 9B08M007
Subject category: Strategy and General Management
Authors: Harry Lane (Ivey Business School, Western University); Mikael Sondergaard (School of Business and Social Sciences, Aarhus University); David Wesley (D'Amore-McKim School of Business, Northeastern University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2010-02-26
Length: 2 pages
Data source: Field research
Topics: Intercultural relations; Women in management; Crisis management; Boycott
View full details
Case
-
Reference no. 9B08MS005
Spanish language
Subject category: Strategy and General Management
Authors: Harry Lane (D'Amore-McKim School of Business, Northeastern University); Mikael Sondergaard (School of Business and Social Sciences, Aarhus University); David Wesley (D'Amore-McKim School of Business, Northeastern University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2010-02-26
Length: 12 pages
Data source: Field research
Topics: Intercultural relations; Boycott; Crisis management; Women in management; Northeastern; General management/strategy; International
View full details
New product
Compact case
Supplement
-
Reference no. W41977
Portuguese language
Subject category: Strategy and General Management
Authors: Harry Lane (D'Amore-McKim School of Business, Northeastern University); Mikael Sondergaard (School of Business and Social Sciences, Aarhus University); David Wesley (D'Amore-McKim School of Business, Northeastern University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2010-05-26
Length: 5 pages
Data source: Field research
Topics: Boycott; Intercultural relations; Women in management; Crisis management; Northeastern; General management; International business
View full details