Subject category:
Marketing
Published by:
IBS Case Development Center
Length: 15 pages
Data source: Published sources
Abstract
Schoolmates Arthur Davidson and William S Harley shared a passion for mechanics, especially for motorcycle engines. Both longed to join the ranks of motorcycle pioneers. By 1901 they had designed four motorcycle engines ready to be fitted into bicycle frames. With time, Harley- Davidson emerged as a cult brand. The case offers rich insights into the making of this cult bike. A structured assignment ''504-013-4'' is available to accompany this case.
About
Abstract
Schoolmates Arthur Davidson and William S Harley shared a passion for mechanics, especially for motorcycle engines. Both longed to join the ranks of motorcycle pioneers. By 1901 they had designed four motorcycle engines ready to be fitted into bicycle frames. With time, Harley- Davidson emerged as a cult brand. The case offers rich insights into the making of this cult bike. A structured assignment ''504-013-4'' is available to accompany this case.