Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 11 pages
Data source: Published sources
Topics:
Samsung India Electronics Ltd; Team Samsung India First Campaign; Colour television industry in India; Consumer durables industry in India; Product innovation at Samsung; Bio ceramic-coated picture tube; Pricing strategy of Samsung; Samsung's distribution strategy; Regional Dispatch Centers (RDCs); Global Logistics Network Systems (GLONETS); Samsung DigitAllhome'; Advertising and sales promotion strategy; Celebrity endorsement; LG Electronics; Sony India
Share a link:
https://casecent.re/p/20297
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
The case examines the marketing strategy of Samsung in India. It provides a detailed account of Samsung's marketing strategies to garner more market share. The case examines Samsung's approach to product, pricing, distribution and promotion. The case also provides insights into the future prospects of the company in light of the increasing competition and the slowdown in the consumer electronics market.
Teaching and learning
This item is suitable for postgraduate courses.
Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 3 pages
About
Abstract
The case examines the marketing strategy of Samsung in India. It provides a detailed account of Samsung's marketing strategies to garner more market share. The case examines Samsung's approach to product, pricing, distribution and promotion. The case also provides insights into the future prospects of the company in light of the increasing competition and the slowdown in the consumer electronics market.
Teaching and learning
This item is suitable for postgraduate courses.Settings
Related
Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 3 pages