Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 10 September 2024
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https://casecent.re/p/203001
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Abstract
JetBlue Ventures is the corporate venture capital arm of JetBlue Airways. The case describes the evolution and growth path of JetBlue Ventures as it used its investment team and operations team to successfully invest in 53 start-ups over 8 years. It also explores the balance the entity tries to strike between strategic returns and financial returns. As the case concludes, it contemplates an opportunity for JetBlue Ventures to become self-funding thereby lessening the need for the parent, JetBlue Airways to provide capital on an annual basis.
Time period
The events covered by this case took place in 2024.Geographical setting
Region:
Americas
Country:
United States
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 6 August 2025
About
Abstract
JetBlue Ventures is the corporate venture capital arm of JetBlue Airways. The case describes the evolution and growth path of JetBlue Ventures as it used its investment team and operations team to successfully invest in 53 start-ups over 8 years. It also explores the balance the entity tries to strike between strategic returns and financial returns. As the case concludes, it contemplates an opportunity for JetBlue Ventures to become self-funding thereby lessening the need for the parent, JetBlue Airways to provide capital on an annual basis.
Settings
Time period
The events covered by this case took place in 2024.Geographical setting
Region:
Americas
Country:
United States
Related
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 6 August 2025