Subject category:
Marketing
Published by:
IBS Case Development Center
Length: 7 pages
Data source: Published sources
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Abstract
RPG Group (Ram Prasad Goenka), the first organised player in the retail industry in India is also one of the most successful players in the sector. The group''s retailing arm with FoodWorld grocery chains, Music World, and health and beauty stores, has established a strong presence in the country. But the retail business is concentrated only in southern India. To grow as a national player, RPG has embarked on the development of hypermarkets, a concept that is new to the country. The group started ''Giant'', a hypermarket that it has planned to expand throughout the country. The case provides information about the evolution of RPG''s retailing business and its supply chain practices. The case also details its experience with its first hypermarket store. A structured assignment ''504-040-4'' is available to accompany this case.
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Abstract
RPG Group (Ram Prasad Goenka), the first organised player in the retail industry in India is also one of the most successful players in the sector. The group''s retailing arm with FoodWorld grocery chains, Music World, and health and beauty stores, has established a strong presence in the country. But the retail business is concentrated only in southern India. To grow as a national player, RPG has embarked on the development of hypermarkets, a concept that is new to the country. The group started ''Giant'', a hypermarket that it has planned to expand throughout the country. The case provides information about the evolution of RPG''s retailing business and its supply chain practices. The case also details its experience with its first hypermarket store. A structured assignment ''504-040-4'' is available to accompany this case.