Subject category:
Marketing
Published by:
IBS Case Development Center
Length: 10 pages
Data source: Published sources
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Abstract
Retailing in India for a long time, had been dominated by street-corner stores and other unorganised players. As a result consumers had to be content with limited choice and services. But in recent years, the country had been witnessing a sea of change in the retail landscape. Big names in the Indian business like Ram Prasad Goenka Group, the TATAs, the Rahejas and the Parimals, are venturing into retailing. However, the share of organised retailing still remains small at 2% of the total market for retailing that stood at $180 billion. While the opportunity for organised players was huge, they had to cope with a number of constraints like high real estate costs, tax, and labour issues.
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Abstract
Retailing in India for a long time, had been dominated by street-corner stores and other unorganised players. As a result consumers had to be content with limited choice and services. But in recent years, the country had been witnessing a sea of change in the retail landscape. Big names in the Indian business like Ram Prasad Goenka Group, the TATAs, the Rahejas and the Parimals, are venturing into retailing. However, the share of organised retailing still remains small at 2% of the total market for retailing that stood at $180 billion. While the opportunity for organised players was huge, they had to cope with a number of constraints like high real estate costs, tax, and labour issues.