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Published by: IESE Business School
Originally published in: 2022
Version: 20/4/23
Length: 14 pages
Data source: Generalised experience

Abstract

IASoft was founded in March 2001 for the purpose of designing and supplying high-performance IT solutions for the automation of industrial plants. The company was the brainchild of three skilled engineers from different backgrounds who had met through their work. They had detected a market opportunity in high quality customizations and adaptations of standard software packages for sophisticated clients. The CEO of IASoft, now in his 50s, was starting to reconsider his professional future. At his age, it was no longer so easy to find work at his level.

Time period

The events covered by this case took place in 2001.

Geographical setting

Country:
Germany

About

Abstract

IASoft was founded in March 2001 for the purpose of designing and supplying high-performance IT solutions for the automation of industrial plants. The company was the brainchild of three skilled engineers from different backgrounds who had met through their work. They had detected a market opportunity in high quality customizations and adaptations of standard software packages for sophisticated clients. The CEO of IASoft, now in his 50s, was starting to reconsider his professional future. At his age, it was no longer so easy to find work at his level.

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Time period

The events covered by this case took place in 2001.

Geographical setting

Country:
Germany

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