Subject category:
Marketing
Published by:
IBS Knowledge Center
Length: 2 pages
Data source: Generalised experience
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Abstract
Care Hygiene has tested a new flavoured health drink in one city while it has retained its old product in another. Based on his analysis of the difference in consumption rates in the two cities, the marketing manager has to decide whether to recommend to his management to launch the new product. The case aims at enabling students to understand the application of the Z statistic and X2 tests for testing hypotheses.
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Abstract
Care Hygiene has tested a new flavoured health drink in one city while it has retained its old product in another. Based on his analysis of the difference in consumption rates in the two cities, the marketing manager has to decide whether to recommend to his management to launch the new product. The case aims at enabling students to understand the application of the Z statistic and X2 tests for testing hypotheses.
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