Product details

The phrase 'fast fashion' refers to the rapid manufacturing of inexpensive, low-quality apparel that frequently imitates well-known brands, independent designers, and fashion labels' popular styles. Fast fashion retailers like Shein, Zara, and H&M encourage customers to keep buying more clothes by constantly introducing new styles at low rates. As a result, old items that may have been worn a few times are promptly thrown away. The fast fashion industry's explosion in the late 20th and early 21st centuries has had far-reaching effects, including the exploitation of garment workers and several negative effects on the environment. This case study analyzes an efficient and responsive supply chain that meets actual market needs, reduces production waste, and enables low inventory with the goal of bringing the supply chain industry into the modern era. The study will also explore the feasibility of SHEIN pushing the boundaries of innovation and their alignment with the Sustainable Development Goals (SDGs) to achieve a more sustainable future for fashion.