Product details

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Abstract

Gregory Sterling was the owner of Town & Tailor - a successful menswear store in the small midwestern town of Willowdale. Sterling was contemplating the opening of a second menswear store in the nearby university town of Heartland. Opening a second store was associated with risks: identifying an appropriate location would not be easy; start-up costs required external financing; and additional staffing would be needed. Sterling wanted to make a fact-based decision that was supported by a rational analysis. An issue-tree analysis will be instrumental in setting and solving the relevant problem.

Teaching and learning

This item is suitable for undergraduate courses.

Time period

The events covered by this case took place in 2023-2024.

Geographical setting

Region:
Americas
Country:
United States

Featured company

Town & Tailor
Employees:
2-10
Turnover:
USD 1,335,191.64
Type:
Self-owned
Industry:
Menswear
Other keywords:
Small business; Entrepreneurial firm, Retail establishment

Featured protagonist

  • Gregory Sterling (male), Owner

About

Abstract

Gregory Sterling was the owner of Town & Tailor - a successful menswear store in the small midwestern town of Willowdale. Sterling was contemplating the opening of a second menswear store in the nearby university town of Heartland. Opening a second store was associated with risks: identifying an appropriate location would not be easy; start-up costs required external financing; and additional staffing would be needed. Sterling wanted to make a fact-based decision that was supported by a rational analysis. An issue-tree analysis will be instrumental in setting and solving the relevant problem.

Teaching and learning

This item is suitable for undergraduate courses.

Settings

Time period

The events covered by this case took place in 2023-2024.

Geographical setting

Region:
Americas
Country:
United States

Featured company

Town & Tailor
Employees:
2-10
Turnover:
USD 1,335,191.64
Type:
Self-owned
Industry:
Menswear
Other keywords:
Small business; Entrepreneurial firm, Retail establishment

Featured protagonist

  • Gregory Sterling (male), Owner

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