Subject category:
Entrepreneurship
Originally published in:
2024
Version: 17-Dec-2024
Length: 10 pages
Data source: Field research
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Abstract
Gregory Sterling was the owner of Town & Tailor - a successful menswear store in the small midwestern town of Willowdale. Sterling was contemplating the opening of a second menswear store in the nearby university town of Heartland. Opening a second store was associated with risks: identifying an appropriate location would not be easy; start-up costs required external financing; and additional staffing would be needed. Sterling wanted to make a fact-based decision that was supported by a rational analysis. An issue-tree analysis will be instrumental in setting and solving the relevant problem.
Teaching and learning
This item is suitable for undergraduate courses.Time period
The events covered by this case took place in 2023-2024.Geographical setting
Region:
Americas
Country:
United States
Featured company
Town & Tailor
Employees:
2-10
Turnover:
USD 1,335,191.64
Type:
Self-owned
Industry:
Menswear
Other keywords:
Small business; Entrepreneurial firm, Retail establishment
Featured protagonist
- Gregory Sterling (male), Owner
Subject category:
Entrepreneurship
Originally published in:
2024
Version: 17-Dec-2024
Length: 11 pages
Data source: Field research
About
Abstract
Gregory Sterling was the owner of Town & Tailor - a successful menswear store in the small midwestern town of Willowdale. Sterling was contemplating the opening of a second menswear store in the nearby university town of Heartland. Opening a second store was associated with risks: identifying an appropriate location would not be easy; start-up costs required external financing; and additional staffing would be needed. Sterling wanted to make a fact-based decision that was supported by a rational analysis. An issue-tree analysis will be instrumental in setting and solving the relevant problem.
Teaching and learning
This item is suitable for undergraduate courses.Settings
Time period
The events covered by this case took place in 2023-2024.Geographical setting
Region:
Americas
Country:
United States
Featured company
Town & Tailor
Employees:
2-10
Turnover:
USD 1,335,191.64
Type:
Self-owned
Industry:
Menswear
Other keywords:
Small business; Entrepreneurial firm, Retail establishment
Featured protagonist
- Gregory Sterling (male), Owner
Related
Subject category:
Entrepreneurship
Originally published in:
2024
Version: 17-Dec-2024
Length: 11 pages
Data source: Field research