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China''s accession to the WTO (World Trade Organisation) in November 2001, was likely to have significant impacts on China''s immature securities industry. The Sino-US bilateral WTO agreement states that foreigners will be allowed to hold up to 33% of shares in joint-venture brokerage and fund management companies following the WTO entry, and three years after the entry 49% of foreign ownership will be permitted for joint-venture fund management companies. This will bring about opportunities and threats for China''s securities industry, making the WTO entry issue rather complicated and controversial. Mainland Securities Company (MSC), one of the top players in China''s securities industry, is facing severe challenges ahead of China''s entry to the WTO. The case was developed to simulate discussion about the implications of the WTO entry on China''s securities industry, and the strategies to be employed by MSC to retain and enhance its competitive position in the home market.