Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 24 pages
Data source: Published sources
Topics:
Retailing and fast moving consumer goods industry (FMCG) in India; Food retailing; FoodWorld; Subiksha; Retailing of lifestyle products and books; Shoppers' Stop; Westside; Landmark; Barista; Cafe coffee day; Retailing of packaged goods; Beauty and healthcare retailing; Retail formats; Industry; TVS e-Shop
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https://casecent.re/p/20389
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Abstract
The case examines in detail the changing dynamics in the Indian retailing industry at the turn of the 20th century, mainly driven by the growth of the organised retailing sector and increased personal consumption of customers due to rising incomes, increased exposure to foreign goods and growth in nuclear families and double income families. The case discusses in detail the emerging trends in the retailing industry with help of examples such as Foodworld and Subiksha (food retailing), Shoppers'' Stop and Westside (lifestyle/apparel/accessories retailing), Landmark (books retailing), Health & Glow and Shahnaz Husain (drugs and pharmacy and beauty). The case observes the changing dynamics in the fast moving consumer goods (FMCG) sector through the late 20th century, which forced the FMCG majors to revamp their product, marketing, distribution formats to meet the changing customer requirements or preferences. In the light of this, the case discusses some innovative customer-centric initiatives taken by companies such as Hindustan Lever Ltd, CavinKare and TVS Electronics Limited. The case finally explores future threats and opportunities for the retailing and the FMCG industry in India. The case is structured to enable students to: (1) understand the nature and changing dynamics of the Indian retailing business and the reasons behind the evolution of many organised sector players; (2) explore the need for innovations and customer-centric strategies in the retailing and FMCG businesses; and (3) examine and appreciate the new innovative business formats emerging in the Indian retailing and FMCG industry in the early 21st century. The case is aimed at MBA/PGDBA students and is intended to be part of the marketing curriculum.
About
Abstract
The case examines in detail the changing dynamics in the Indian retailing industry at the turn of the 20th century, mainly driven by the growth of the organised retailing sector and increased personal consumption of customers due to rising incomes, increased exposure to foreign goods and growth in nuclear families and double income families. The case discusses in detail the emerging trends in the retailing industry with help of examples such as Foodworld and Subiksha (food retailing), Shoppers'' Stop and Westside (lifestyle/apparel/accessories retailing), Landmark (books retailing), Health & Glow and Shahnaz Husain (drugs and pharmacy and beauty). The case observes the changing dynamics in the fast moving consumer goods (FMCG) sector through the late 20th century, which forced the FMCG majors to revamp their product, marketing, distribution formats to meet the changing customer requirements or preferences. In the light of this, the case discusses some innovative customer-centric initiatives taken by companies such as Hindustan Lever Ltd, CavinKare and TVS Electronics Limited. The case finally explores future threats and opportunities for the retailing and the FMCG industry in India. The case is structured to enable students to: (1) understand the nature and changing dynamics of the Indian retailing business and the reasons behind the evolution of many organised sector players; (2) explore the need for innovations and customer-centric strategies in the retailing and FMCG businesses; and (3) examine and appreciate the new innovative business formats emerging in the Indian retailing and FMCG industry in the early 21st century. The case is aimed at MBA/PGDBA students and is intended to be part of the marketing curriculum.