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This case deals with marketing services within the real estate (property sales) industry in Australia and New Zealand and provides the basis for applying marketing theory and developing service marketing responses in an industry that offers a different set of services to each side of the market, that is to customers selling property and to those buying property. The case is designed to encourage students to critically consider the service that real estate agents are employed for and relate that to service marketing strategy. The case also allows students to design a better service process for the industry, and to consider positioning, branding, service quality, relationship marketing and strategy. The case should be able to be adapted to real estate industries in other countries while still acting as a vehicle to explore service- marketing concepts.