Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

This is the second of a two-case series (604-049-1 and 604-050-1). Case (A) presented the Compa±Ýa Cervecera de Nicaragua''s necessity to improve its channels of distribution before the entrance of competition. The management needed to take investment decisions on the definitive location of its centers of distribution. Case (B) deepens the analysis. Elements are introduced, such as costs of transport between each pair of points of demand that the brewery covers, and distances that separate those points. These elements will allow students to make use of linear programming as a tool in the decision-making. In addition, the case presents qualitative elements that have to be included in the decision about where the agencies will be located and the demand points that each one of these will take care of. Some of these elements are: characteristics of the territory, state of the road network, characteristics of the agencies before the decision and presence in the most important markets. There is a Spanish translation available ''E604-050-1''.
Location:
Industry:
Size:
Income USD60 million per year
Other setting(s):
2003

About

Abstract

This is the second of a two-case series (604-049-1 and 604-050-1). Case (A) presented the Compa±Ýa Cervecera de Nicaragua''s necessity to improve its channels of distribution before the entrance of competition. The management needed to take investment decisions on the definitive location of its centers of distribution. Case (B) deepens the analysis. Elements are introduced, such as costs of transport between each pair of points of demand that the brewery covers, and distances that separate those points. These elements will allow students to make use of linear programming as a tool in the decision-making. In addition, the case presents qualitative elements that have to be included in the decision about where the agencies will be located and the demand points that each one of these will take care of. Some of these elements are: characteristics of the territory, state of the road network, characteristics of the agencies before the decision and presence in the most important markets. There is a Spanish translation available ''E604-050-1''.

Settings

Location:
Industry:
Size:
Income USD60 million per year
Other setting(s):
2003

Related