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Thumbnail image for product with reference number SMU-24-0035TN
KFC in Vietnam: American Fried Chicken Meets Asian Rice Bowl
Teaching note
-
Reference no. SMU-24-0035TN
Subject category: Marketing
Authors: Patricia Lui (Singapore Management University); Lipika Bhattacharya (Singapore Management University); Lakshmi Appasamy (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2025
Version: 2025-02-12
Length: 20 pages
Data source: Published sources
Share a link: https://casecent.re/p/205230
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • Hybrid/Dual-mode
Thumbnail image for product with reference number SMU-24-0035
KFC in Vietnam: American Fried Chicken Meets Asian Rice Bowl
Case
-
Reference no. SMU-24-0035
Subject category: Marketing
Authors: Patricia Lui (Singapore Management University); Lipika Bhattacharya (Singapore Management University); Lakshmi Appasamy (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2025
Version: 2025-02-12
Length: 15 pages
Data source: Published sources
Topics: Competitive forces; Competitive strategy; Sales and marketing; Business models; Digital marketing
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • Hybrid/Dual-mode

Related

Thumbnail image for product with reference number SMU-24-0035
KFC in Vietnam: American Fried Chicken Meets Asian Rice Bowl
Case
-
Reference no. SMU-24-0035
Subject category: Marketing
Authors: Patricia Lui (Singapore Management University); Lipika Bhattacharya (Singapore Management University); Lakshmi Appasamy (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2025
Version: 2025-02-12
Length: 15 pages
Data source: Published sources
Topics: Competitive forces; Competitive strategy; Sales and marketing; Business models; Digital marketing
View full details