Subject category:
Ethics and Social Responsibility
Published by:
Wits Business School - University of the Witwatersrand
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https://casecent.re/p/20527
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Abstract
The South African National lottery had been in the firing line of the media and public since its inception. The continuous distrust and suspicion with regards to the operations of the two role players, Uthingo (the license holder) and the National lottery Board (NLB), were cause for concern. In an attempt to improve their negative public image, Uthingo and the NLB made efforts to be more open and transparent through the use of advertisements, advertorials, road shows and their website. In addition they took pains to reply in detail to all the accusations since 2000. However, its image had not improved significantly. What else could be done to reverse this perception?
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Abstract
The South African National lottery had been in the firing line of the media and public since its inception. The continuous distrust and suspicion with regards to the operations of the two role players, Uthingo (the license holder) and the National lottery Board (NLB), were cause for concern. In an attempt to improve their negative public image, Uthingo and the NLB made efforts to be more open and transparent through the use of advertisements, advertorials, road shows and their website. In addition they took pains to reply in detail to all the accusations since 2000. However, its image had not improved significantly. What else could be done to reverse this perception?