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Case
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Reference no. 804-026-1
Subject category: Entrepreneurship
Authors: Stephanie Robertson (SiMPACT Strategy Group); P Luca (London Business School (LBS))
Published by: London Business School
Published in: 2004
Length: 11 pages
Data source: Field research
Topics: Social entrepreneurship; Leadership; Managing a growing business; Fair trade; Organisational behaviour; Company restructuring; Strategic process review; Financing the social business; Faith-based business
Share a link: https://casecent.re/p/20573
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Abstract

Towards the end of his first year as Chief Executive, Paul Chandler had launched a strategic review in order to lay the best future path for Traidcraft plc. As a company with strong principles and an unwavering belief in the role of fair trade in poverty reduction, Traidcraft''s growth to £10 million turnover was no small accomplishment. After 22 years, many successes and much change within and around the organisation, Traidcraft was at a critical juncture. Paul needed to quickly chart a course that would lead the plc forward.
Location:
International, UK
Industry:
Retail
Size:
100 employees, GBP10 million revenue in 2001
Other setting(s):
2001
Teaching note
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Reference no. 804-026-8
Subject category: Entrepreneurship
Authors: Stephanie Robertson (SiMPACT Strategy Group)
Published by: London Business School
Originally published in: 2004
Version: 10-2003
Length: 8 pages
View full details

About

Abstract

Towards the end of his first year as Chief Executive, Paul Chandler had launched a strategic review in order to lay the best future path for Traidcraft plc. As a company with strong principles and an unwavering belief in the role of fair trade in poverty reduction, Traidcraft''s growth to £10 million turnover was no small accomplishment. After 22 years, many successes and much change within and around the organisation, Traidcraft was at a critical juncture. Paul needed to quickly chart a course that would lead the plc forward.

Settings

Location:
International, UK
Industry:
Retail
Size:
100 employees, GBP10 million revenue in 2001
Other setting(s):
2001

Related

Teaching note
-
Reference no. 804-026-8
Subject category: Entrepreneurship
Authors: Stephanie Robertson (SiMPACT Strategy Group)
Published by: London Business School
Originally published in: 2004
Version: 10-2003
Length: 8 pages
View full details