Subject category:
Entrepreneurship
Published by:
IBS Case Development Center
Length: 13 pages
Data source: Published sources
Abstract
Donald Trump, known as the ''ultimate home builder'' is one of the most recognised real estate developers of America. His properties are known to command a premium of 15% to 50% over prices of other comparable real estate. Analysts claim that Trump''s name is his biggest asset. Trump is known for his relentless self-promotion, and his publicity vehicles include appearances in sitcoms, television commercials, best sellers written by him and about him, and extensive press coverage. He co-produced and hosted The Apprentice, a television reality show that was very successful, benefiting both NBC and Trump. This case helps understand the making of the Trump brand. It showcases the managerial style of Donald Trump and traces the ups and downs of his career. It also describes Trump''s penchant for self-promotion and its impact on his business deals. The case raises questions on whether Trump''s self- promotion can help turn around his long-suffering casino business and its poor performance on Wall Street. A structured assignment ''804-041-4'' is available to accompany this case.
Location:
Other setting(s):
2004
Subject category:
Entrepreneurship
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
Subject category:
Entrepreneurship
Published by:
IBS Case Development Center
Length: 15 pages
Data source: Published sources
About
Abstract
Donald Trump, known as the ''ultimate home builder'' is one of the most recognised real estate developers of America. His properties are known to command a premium of 15% to 50% over prices of other comparable real estate. Analysts claim that Trump''s name is his biggest asset. Trump is known for his relentless self-promotion, and his publicity vehicles include appearances in sitcoms, television commercials, best sellers written by him and about him, and extensive press coverage. He co-produced and hosted The Apprentice, a television reality show that was very successful, benefiting both NBC and Trump. This case helps understand the making of the Trump brand. It showcases the managerial style of Donald Trump and traces the ups and downs of his career. It also describes Trump''s penchant for self-promotion and its impact on his business deals. The case raises questions on whether Trump''s self- promotion can help turn around his long-suffering casino business and its poor performance on Wall Street. A structured assignment ''804-041-4'' is available to accompany this case.
Settings
Location:
Other setting(s):
2004
Related
Subject category:
Entrepreneurship
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
Subject category:
Entrepreneurship
Published by:
IBS Case Development Center
Length: 15 pages
Data source: Published sources