Product details

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Abstract

This case describes the entrepreneurial process, as it happened for a manufacturer of printed circuit boards. It exemplifies: (1) the interplay between lucrative opportunities, entrepreneurial team and resources; (2) addresses the role of the global marketplace for entrepreneurs; (3) highlights the successful shift by the manufacturer to electronic business to break the product commodity cycle; and (4) puts forward franchising as a potential growth strategy.
Size:
EUR7.5 million turnover in 2003
Other setting(s):
1991-2004

About

Abstract

This case describes the entrepreneurial process, as it happened for a manufacturer of printed circuit boards. It exemplifies: (1) the interplay between lucrative opportunities, entrepreneurial team and resources; (2) addresses the role of the global marketplace for entrepreneurs; (3) highlights the successful shift by the manufacturer to electronic business to break the product commodity cycle; and (4) puts forward franchising as a potential growth strategy.

Settings

Size:
EUR7.5 million turnover in 2003
Other setting(s):
1991-2004

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