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Thumbnail image for product with reference number 804-066-1
Compact case
Top Golf: Is Entrepreneurship Easier the Second Time Around?: Part 1: First Time Around - Selling BEM (Case B)
Case
-
Reference no. 804-066-1
Subject category: Entrepreneurship
Authors: Robert Brown (Cranfield School of Management, Cranfield University); David Molian (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 2004
Length: 5 pages
Data source: Field research
Topics: Entrepreneurship; Small business growth; Business angels; Venture capital; Corporate acquisitions; Intrapreneurship; Exit strategies
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Abstract

This is the second of a four-case series (804-065-1 to 804-068-1). Steve Jolliffe and his twin brother David started a 'mystery shopping' market research company in 1987, with zero financial resources, advising major UK retailers of their shop 'performance'. By 1993 they had achieved a £3 million turnover, with a 10% net profit margin, with most UK retail and financial blue chip companies as clients (Case A). The business was sold three years later for £6 million to NOP, the UK market research leader (Case B). There is a video '804-065-3' and a video on CD-ROM '804-067-3' available to accompany this case series.
Location:
UK
Industry:
Market research and sports, leisure
Size:
BEM GBP5 million turnover, Top Golf GBP1.5 million turnover
Other setting(s):
1986-2003
Thumbnail image for product with reference number 804-065-8
Top Golf: Is Entrepreneurship Easier the Second Time Around?
Teaching note
-
Reference no. 804-065-8
Subject category: Entrepreneurship
Authors: Robert Brown (Cranfield School of Management, Cranfield University); David Molian (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 2004
Length: 11 pages
View full details
Thumbnail image for product with reference number 804-065-1
Top Golf: Is Entrepreneurship Easier the Second Time Around?: Part 1: First Time Around - Mystery Shopping (Case A)
Case
-
Reference no. 804-065-1
Subject category: Entrepreneurship
Authors: Robert Brown (Cranfield School of Management, Cranfield University); David Molian (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 2004
Length: 18 pages
Data source: Field research
Topics: Entrepreneurship; Small business growth; Business angels; Venture capital; Corporate acquisitions; Intrapreneurship; Exit strategies
View full details
Thumbnail image for product with reference number 804-067-1
Top Golf: Is Entrepreneurship Easier the Second Time Around?: Part 2: The Second Time Around - Top Golf (Case A)
Case
-
Reference no. 804-067-1
Subject category: Entrepreneurship
Authors: Robert Brown (Cranfield School of Management, Cranfield University); David Molian (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 2004
Length: 13 pages
Data source: Field research
Topics: Entrepreneurship; Small business growth; Business angels; Venture capital; Corporate acquisitions; Intrapreneurship; Exit strategies
View full details
Thumbnail image for product with reference number 804-068-1
Top Golf: Is Entrepreneurship Easier the Second Time Around?: Part 2: The Second Time Around - Top Golf (Case B)
Case
-
Reference no. 804-068-1
Subject category: Entrepreneurship
Authors: Robert Brown (Cranfield School of Management, Cranfield University); David Molian (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 2004
Length: 6 pages
Data source: Field research
Topics: Entrepreneurship; Small business growth; Business angels; Venture capital; Corporate acquisitions; Intrapreneurship; Exit strategies
View full details
Thumbnail image for product with reference number 804-065-3
Top Golf: Is Entrepreneurship Easier the Second Time Around?: Part 1: First Time Around (A & B)
Supporting video
-
Reference no. 804-065-3
Subject category: Entrepreneurship
Authors: Robert Brown (Cranfield School of Management, Cranfield University); David Molian (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 2004
Length: 3 minutes
Data source: Field research
Topics: Entrepreneurship; Small business growth; Business angels; Venture capital; Corporate acquisitions; Intrapreneurship; Exit strategies
Notes: File size 280.1MB. Click for more information.
View full details

About

Abstract

This is the second of a four-case series (804-065-1 to 804-068-1). Steve Jolliffe and his twin brother David started a 'mystery shopping' market research company in 1987, with zero financial resources, advising major UK retailers of their shop 'performance'. By 1993 they had achieved a £3 million turnover, with a 10% net profit margin, with most UK retail and financial blue chip companies as clients (Case A). The business was sold three years later for £6 million to NOP, the UK market research leader (Case B). There is a video '804-065-3' and a video on CD-ROM '804-067-3' available to accompany this case series.

Settings

Location:
UK
Industry:
Market research and sports, leisure
Size:
BEM GBP5 million turnover, Top Golf GBP1.5 million turnover
Other setting(s):
1986-2003

Related

Thumbnail image for product with reference number 804-065-8
Top Golf: Is Entrepreneurship Easier the Second Time Around?
Teaching note
-
Reference no. 804-065-8
Subject category: Entrepreneurship
Authors: Robert Brown (Cranfield School of Management, Cranfield University); David Molian (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 2004
Length: 11 pages
View full details
Thumbnail image for product with reference number 804-065-1
Top Golf: Is Entrepreneurship Easier the Second Time Around?: Part 1: First Time Around - Mystery Shopping (Case A)
Case
-
Reference no. 804-065-1
Subject category: Entrepreneurship
Authors: Robert Brown (Cranfield School of Management, Cranfield University); David Molian (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 2004
Length: 18 pages
Data source: Field research
Topics: Entrepreneurship; Small business growth; Business angels; Venture capital; Corporate acquisitions; Intrapreneurship; Exit strategies
View full details
Thumbnail image for product with reference number 804-067-1
Top Golf: Is Entrepreneurship Easier the Second Time Around?: Part 2: The Second Time Around - Top Golf (Case A)
Case
-
Reference no. 804-067-1
Subject category: Entrepreneurship
Authors: Robert Brown (Cranfield School of Management, Cranfield University); David Molian (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 2004
Length: 13 pages
Data source: Field research
Topics: Entrepreneurship; Small business growth; Business angels; Venture capital; Corporate acquisitions; Intrapreneurship; Exit strategies
View full details
Thumbnail image for product with reference number 804-068-1
Top Golf: Is Entrepreneurship Easier the Second Time Around?: Part 2: The Second Time Around - Top Golf (Case B)
Case
-
Reference no. 804-068-1
Subject category: Entrepreneurship
Authors: Robert Brown (Cranfield School of Management, Cranfield University); David Molian (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 2004
Length: 6 pages
Data source: Field research
Topics: Entrepreneurship; Small business growth; Business angels; Venture capital; Corporate acquisitions; Intrapreneurship; Exit strategies
View full details
Thumbnail image for product with reference number 804-065-3
Top Golf: Is Entrepreneurship Easier the Second Time Around?: Part 1: First Time Around (A & B)
Supporting video
-
Reference no. 804-065-3
Subject category: Entrepreneurship
Authors: Robert Brown (Cranfield School of Management, Cranfield University); David Molian (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 2004
Length: 3 minutes
Data source: Field research
Topics: Entrepreneurship; Small business growth; Business angels; Venture capital; Corporate acquisitions; Intrapreneurship; Exit strategies
Notes: File size 280.1MB. Click for more information.
View full details