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Abstract

USA Golf Holidays is a five-year-old business specialising in customised vacations for golfers. Its 2003 revenue was $5.8 million with a loss of $225,000. The chief executive officer (and founder) is planning the next stage for the company. He hopes to build on USA Golf Holidays' competencies and grow the company's revenue to approximately $50 million by 2007. Issues he is considering are: (1) whether to expand beyond golf vacations; (2) how to use information technology to improve the company's operations; (3) how to raise money to fund the growth strategy; and (4) whether he is the right person to lead the company in its next phase.
Thumbnail image for product with reference number BAB588
USA Golf Holidays
Teaching note
-
Reference no. BAB588
Subject category: Entrepreneurship
Authors: William D Bygrave (Babson College)
Published by: Babson College
Originally published in: 2003
Version: 10 May 2004
Length: 5 pages
Data source: Field research
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Thumbnail image for product with reference number BAB088V
USA Golf Holidays
Supporting video
-
Reference no. BAB088V
Subject category: Entrepreneurship
Authors: William D Bygrave (Babson College); Carl Hedberg (Babson College)
Published by: Babson College
Published in: 2004
Length: 44 minutes
Data source: Field research
Topics: Leisure travel; Fragmented industry; Early growth and expansion; Using information technology to make the company more effective and efficient; Internet and its impact on the travel industry; Financing growth; Management team
Notes: Customers are advised to view the preview copy before ordering. File size 2.9GB. Click for more information.
View full details

About

Abstract

USA Golf Holidays is a five-year-old business specialising in customised vacations for golfers. Its 2003 revenue was $5.8 million with a loss of $225,000. The chief executive officer (and founder) is planning the next stage for the company. He hopes to build on USA Golf Holidays' competencies and grow the company's revenue to approximately $50 million by 2007. Issues he is considering are: (1) whether to expand beyond golf vacations; (2) how to use information technology to improve the company's operations; (3) how to raise money to fund the growth strategy; and (4) whether he is the right person to lead the company in its next phase.

Related

Thumbnail image for product with reference number BAB588
USA Golf Holidays
Teaching note
-
Reference no. BAB588
Subject category: Entrepreneurship
Authors: William D Bygrave (Babson College)
Published by: Babson College
Originally published in: 2003
Version: 10 May 2004
Length: 5 pages
Data source: Field research
View full details
Thumbnail image for product with reference number BAB088V
USA Golf Holidays
Supporting video
-
Reference no. BAB088V
Subject category: Entrepreneurship
Authors: William D Bygrave (Babson College); Carl Hedberg (Babson College)
Published by: Babson College
Published in: 2004
Length: 44 minutes
Data source: Field research
Topics: Leisure travel; Fragmented industry; Early growth and expansion; Using information technology to make the company more effective and efficient; Internet and its impact on the travel industry; Financing growth; Management team
Notes: Customers are advised to view the preview copy before ordering. File size 2.9GB. Click for more information.
View full details