Subject category:
Entrepreneurship
Published in:
2004
Abstract
Nestled off the main tourist track of Nassau is a small cake factory that hopes to sell to the global marketplace. The Bahamas Rum Cake Factory is a local partnership that sells its freshly baked rum cakes in a small shop next door to its bakery. The Bahamas Rum Cake Factory must compete against bigger and better known producers as it attempts to place its products into the global product stream.
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Abstract
Nestled off the main tourist track of Nassau is a small cake factory that hopes to sell to the global marketplace. The Bahamas Rum Cake Factory is a local partnership that sells its freshly baked rum cakes in a small shop next door to its bakery. The Bahamas Rum Cake Factory must compete against bigger and better known producers as it attempts to place its products into the global product stream.
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