Subject category:
Knowledge, Information and Communication Systems Management
Published by:
IBS Center for Management Research
Length: 12 pages
Data source: Published sources
Share a link:
https://casecent.re/p/20639
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Abstract
The case discusses the innovative practices in the field of education and training, employed by three Indian companies - Direcway, Wipro and NIIT. It explains how Direcway attempted to change the traditional mode of education, imparted through physical classrooms, by introducing the concept of the virtual classroom. The case discusses how IT major, Wipro, attempted to change the way education is imparted to the primary school children by launching the ''applying thought in schools'' initiative. The case finally discusses how NIIT was able to succeed in a stagnant IT training market by employing innovative marketing strategies. The case is structured to enable students to: (1) understand how education could be imparted through advanced communication infrastructure and analyse the impact of change it could bring in the educational methods and system; (2) understand how the traditional method of teaching could be changed for the primary school children and examine the benefits of such change; and (3) understand how an IT education and training company can succeed despite tough competition, by implementing innovative marketing strategies. The case is intended for MBA/PGDBM level students as part of the knowledge, information and communication systems management curriculum.
About
Abstract
The case discusses the innovative practices in the field of education and training, employed by three Indian companies - Direcway, Wipro and NIIT. It explains how Direcway attempted to change the traditional mode of education, imparted through physical classrooms, by introducing the concept of the virtual classroom. The case discusses how IT major, Wipro, attempted to change the way education is imparted to the primary school children by launching the ''applying thought in schools'' initiative. The case finally discusses how NIIT was able to succeed in a stagnant IT training market by employing innovative marketing strategies. The case is structured to enable students to: (1) understand how education could be imparted through advanced communication infrastructure and analyse the impact of change it could bring in the educational methods and system; (2) understand how the traditional method of teaching could be changed for the primary school children and examine the benefits of such change; and (3) understand how an IT education and training company can succeed despite tough competition, by implementing innovative marketing strategies. The case is intended for MBA/PGDBM level students as part of the knowledge, information and communication systems management curriculum.