Spanish language
Subject category:
Strategy and General Management
Published by:
IE Business School
Format:
.zip
Data source: Field research
Abstract
This video material is to accompany the paper case and the multimedia case. The video is in Spanish, but an English transcript is included. The case treats the process of diversification in Microsoft and its decision to compete against Sony in the video game console industry. Microsoft launches XBox, its new video game console. The XBox represents for Microsoft a major incursion in the mass consumer entertainment industry. The case analyses Microsoft's businesses and business units, the video game industry and competitors, and addresses whether Microsoft can develop a sustainable competitive advantage with Xbox.
Time period
The events covered by this software took place in 2000-2003.Geographical setting
Region:
World/global
Countries:
United States; Japan
About
Abstract
This video material is to accompany the paper case and the multimedia case. The video is in Spanish, but an English transcript is included. The case treats the process of diversification in Microsoft and its decision to compete against Sony in the video game console industry. Microsoft launches XBox, its new video game console. The XBox represents for Microsoft a major incursion in the mass consumer entertainment industry. The case analyses Microsoft's businesses and business units, the video game industry and competitors, and addresses whether Microsoft can develop a sustainable competitive advantage with Xbox.
Settings
Time period
The events covered by this software took place in 2000-2003.Geographical setting
Region:
World/global
Countries:
United States; Japan