Spanish language
Subject category:
Strategy and General Management
Published in:
2004
Length: 32 pages
Data source: Field research
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Abstract
This is the first of a two-case series (E304-296-1 and E304-297-1). This is a Spanish translation of case ''304-296-1''. Podravka is a Croatian corporation engaged in food and drug processing, distribution, and marketing. As of the date of this case, nearly 56% of sales were made in the domestic market, whereas 65% of international sales were accounted for by Poland, Slovenia, Bosnia-Herzegovina, the Czech Republic, and Hungary. Mr Darki Marinac, the corporation''s CEO (Chief Executive Officer) and Chaiman, has set the goal of doubling the sales and profits reached in 2000, the year he took charge of the corporation, by 2005. To do so, he first must assess his corporation''s central competencies and find growth options. Market reports revealed two product categories having rapid growth potential: one was frozen foods and the other was manufacturing under private labels. The case is intended for students to discuss the corporation''s competencies and how they could best use them in the rapid growth product categories.
Location:
Industry:
Size:
USD305 million in sales in 2001
Other setting(s):
2002
About
Abstract
This is the first of a two-case series (E304-296-1 and E304-297-1). This is a Spanish translation of case ''304-296-1''. Podravka is a Croatian corporation engaged in food and drug processing, distribution, and marketing. As of the date of this case, nearly 56% of sales were made in the domestic market, whereas 65% of international sales were accounted for by Poland, Slovenia, Bosnia-Herzegovina, the Czech Republic, and Hungary. Mr Darki Marinac, the corporation''s CEO (Chief Executive Officer) and Chaiman, has set the goal of doubling the sales and profits reached in 2000, the year he took charge of the corporation, by 2005. To do so, he first must assess his corporation''s central competencies and find growth options. Market reports revealed two product categories having rapid growth potential: one was frozen foods and the other was manufacturing under private labels. The case is intended for students to discuss the corporation''s competencies and how they could best use them in the rapid growth product categories.
Settings
Location:
Industry:
Size:
USD305 million in sales in 2001
Other setting(s):
2002