Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case from journal
-
Reference no. IJEE2-3CS2
Subject category: Entrepreneurship
Published by: Senate Hall Academic Publishing
Published in: "International Journal of Entrepreneurship Education", 2004

Abstract

This case invites students to consider the challenges associated with establishing and growing an entrepreneurial, technology-driven, university ''spin-out'' firm. Drawing heavily, though by no means exclusively, on the real-world experiences of Stress Photonics, the case examines the performance and activities of the fictitious firm, Photonica, from the perspective of its two principle founders, Bob and Jake. Students are encouraged to consider key features in Photonica''s evolution, including the role of the University of Wisconsin in its establishment and development, how it created and exploited new technologies, the importance of its key clients and alliance partners, and the critical role of the US Small Business Innovation Research Program (SBIR) in promoting enterprise in Photonica and more widely across the USA. Students are invited to present a five year strategic plan for the company. This case study has been peer reviewed by the editorial board of the International Journal of Entrepreneurship Education (IJEE).

About

Abstract

This case invites students to consider the challenges associated with establishing and growing an entrepreneurial, technology-driven, university ''spin-out'' firm. Drawing heavily, though by no means exclusively, on the real-world experiences of Stress Photonics, the case examines the performance and activities of the fictitious firm, Photonica, from the perspective of its two principle founders, Bob and Jake. Students are encouraged to consider key features in Photonica''s evolution, including the role of the University of Wisconsin in its establishment and development, how it created and exploited new technologies, the importance of its key clients and alliance partners, and the critical role of the US Small Business Innovation Research Program (SBIR) in promoting enterprise in Photonica and more widely across the USA. Students are invited to present a five year strategic plan for the company. This case study has been peer reviewed by the editorial board of the International Journal of Entrepreneurship Education (IJEE).

Related