Subject category:
Finance, Accounting and Control
Published by:
Asian Business Case Centre
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Abstract
At the end of 2002, Mr Giang Phung, the Chief Executive of DMX Technologies, was assessing the opportunities and the risk exposures of the company he established. The company had made significant progress in establishing its presence in the market, building customer base and expanding into regional markets. The company started operation in 2000 providing network solutions. It instituted the existing core management in early 2001. Focusing on developing its proprietary e-solutions, the company was founded on the philosophy that it should be capable of selecting the best products from different vendors and integrating these into its own value added software solutions for the benefit of its clients. A strong management team gave Phung the assurance that the company was able to meet the challenges ahead as many of the members were the key persons from other similar established companies. Its three core business areas, network infrastructure development, enterprise consultation and implementation and network security were expanding. Amidst all these exciting developments, there were concerns about the risk exposures associated with rapid regional expansion. Despite its healthy revenue, the company required a substantial cash infusion to fund its R&D efforts and ambitious regional expansion plan. The proposed Initial Public Offering (IPO) that aimed to raise S$9.4 million would benefit those two endeavours.
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Abstract
At the end of 2002, Mr Giang Phung, the Chief Executive of DMX Technologies, was assessing the opportunities and the risk exposures of the company he established. The company had made significant progress in establishing its presence in the market, building customer base and expanding into regional markets. The company started operation in 2000 providing network solutions. It instituted the existing core management in early 2001. Focusing on developing its proprietary e-solutions, the company was founded on the philosophy that it should be capable of selecting the best products from different vendors and integrating these into its own value added software solutions for the benefit of its clients. A strong management team gave Phung the assurance that the company was able to meet the challenges ahead as many of the members were the key persons from other similar established companies. Its three core business areas, network infrastructure development, enterprise consultation and implementation and network security were expanding. Amidst all these exciting developments, there were concerns about the risk exposures associated with rapid regional expansion. Despite its healthy revenue, the company required a substantial cash infusion to fund its R&D efforts and ambitious regional expansion plan. The proposed Initial Public Offering (IPO) that aimed to raise S$9.4 million would benefit those two endeavours.