Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Compact case

Abstract

Whilst AstraZeneca''s portfolio includes pharmaceuticals relevant to several types of disease, the case is only concerned with its respiratory business - with products targeted at diseases resulting from allergies (particularly asthma, hay fever and rhinitis). Students can quickly gain an appreciation of the case because allergies in particular are likely to be experienced either directly or indirectly by several in the student group, and interactions with doctors known to all. The case has been written primarily to help the understanding in how to carry out an analysis of a firm''s operating environment, particularly a Porterian 5-force analysis. The major points that the case highlights is how to decide on the competitive arena that is at the heart of an environmental analysis, the purpose of a 5-force analysis, how buyers can be identified, and the difference between marketing and strategic management substitutes. Strategic groups may also be discussed. The case is also particularly good at providing an introduction to remote environmental analysis.
Location:
Industry:
Size:
10,000 employees
Other setting(s):
1998-2002

About

Abstract

Whilst AstraZeneca''s portfolio includes pharmaceuticals relevant to several types of disease, the case is only concerned with its respiratory business - with products targeted at diseases resulting from allergies (particularly asthma, hay fever and rhinitis). Students can quickly gain an appreciation of the case because allergies in particular are likely to be experienced either directly or indirectly by several in the student group, and interactions with doctors known to all. The case has been written primarily to help the understanding in how to carry out an analysis of a firm''s operating environment, particularly a Porterian 5-force analysis. The major points that the case highlights is how to decide on the competitive arena that is at the heart of an environmental analysis, the purpose of a 5-force analysis, how buyers can be identified, and the difference between marketing and strategic management substitutes. Strategic groups may also be discussed. The case is also particularly good at providing an introduction to remote environmental analysis.

Settings

Location:
Industry:
Size:
10,000 employees
Other setting(s):
1998-2002

Related