Subject category:
Strategy and General Management
Published by:
China Europe International Business School
Length: 13 pages
Data source: Field research
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Abstract
After years of good business and rapid expansion, Fuqima Washing Machine Corporation, (FWM), founded in 1987, began to face big challenges in 2000: fierce competition from both domestic and overseas companies, failure of its new product HDT-2000, heated internal conflict, etc. To make things worse, Mr Wang, director of the sales department and senior vice president of FWM had to remain in hospital for three months which paralysed important decisions for the normal running of the company. The case provides an opportunity to discuss the typical problems of Chinese companies in a growing competitive market environment and the necessary changes in management styles those organisations have to face if they want to continue with their development.
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Abstract
After years of good business and rapid expansion, Fuqima Washing Machine Corporation, (FWM), founded in 1987, began to face big challenges in 2000: fierce competition from both domestic and overseas companies, failure of its new product HDT-2000, heated internal conflict, etc. To make things worse, Mr Wang, director of the sales department and senior vice president of FWM had to remain in hospital for three months which paralysed important decisions for the normal running of the company. The case provides an opportunity to discuss the typical problems of Chinese companies in a growing competitive market environment and the necessary changes in management styles those organisations have to face if they want to continue with their development.